Dark Analytics: Unearthing Insights from Dark Data

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Data is money in today’s technology-driven world. Dark data refers to the data collected and stored within an enterprise, but not used beyond its intended purpose. Though coined ‘Dark’, the data contains hidden insights that can bring potential business opportunities to light.  
According to IDC, almost 90% of unstructured data is never analyzed. Since most of the dark data is scattered across the organization, in a highly unstructured form, it is extremely difficult to explore and analyze it. However, advancements in technology in recent years can help harness dark data and unleash its potential. 

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